How we got here

When I was growing up in my small town of Tisdale, Saskatchewan I desired most to find myself, & express who I was, as I think most of us do in our teen years. I have always loved art, movies & music. Singing was and is a huge part of my life & with that, naturally came fashion! It helped that I was outgoing, as some would say, a ‘wild child’ and I didn’t care so much what other people thought. I wore the iconic 90’s rubber jacket with an extra wide leg jean and coloured my hair every shade under the sun (thanks MOM)!

Growing up in a small town I was always exposed to home made goods, & the only thing you could do really, was support local, not that those words were even a thought back then, you just did it because that’s what you had. I’d make up outfits of hand-me-downs from my mom or sister & cheap jeans from Pearsons, IYKYK! Then style the shit out of it, wearing glitter makeup & heals with my torn denim, painting my nails dark purple, putting on the boldest lipstick and finishing touch of hoop earrings! I have tried so many styles over the years and loved most of them! The hardest part with fashion for me, was finding clothes that fit me; from the age of 16 or 17 I was a size 18, then in my adult years I have ranged between size 14-18. It was so hard to find dresses in my size, I got my grad dress in Vancouver, that was 1997, the struggle was real! And even the last few years, trying to find decent quality beach or fun dresses in a local store that would fit my curvy size 16 body was hard to find! ...not anymore!

Personally, I want to fit women into clothes that makes them feel good, sexy, comfortable and like a goddess!  I want you to fall in love with the pieces in your closet, and if you don’t love them, we need to fix that. You only live one life, so let’s wear what feels good and what we want!

Comfortable, breathable and chic clothing only please! 

We can style anything to the max if we want, there are no limits and age is not a number, it’s a feeling - 100%, so lets have FUN!!!

Lotsa Love, Alyson

For any inquires or if you'd like to have your product sold here at Fem, drop me a line! xo